Compelling Design Built on a Strategic
Branding & Marketing
Peter has a degree in Graphics Design from Cal Poly and began his career as a photographer and
art director. But it's his decades of strategic marketing communications
experience at Intel Corporation that differentiates Peter Morgan Marketing.
Peter leads a team of communications professionals that have delivered
years of successful, measurable world-class marketing programs for Intel and
other Fortune 50 industry leaders.
Peter's long marketing communications
history spans print, web, advertising, PR, trade shows/events, packaging and
brand identity. No matter what the final communications channel, the
genesis is always a strategic communications plan created to support
marketing and sales objectives while reinforcing corporate brand strategy.
Peter is highly skilled at crafting
segmented messages and designing campaigns that resonate with the target
audience to move them to the next step in the sales cycle.
Below is an overview of services
and portfolio of branding, marketing campaigns finishing with events and
trade shows. Click to enlarge thumbnails.
Brand Strategy,
Identity and Messaging:
We won't embark on a marketing communications program
until there is a rock-solid brand strategy in place and well-articulated
messages crafted for defined audience segments. Then an elegant identity that
communicates the brand serves as the cornerstone for marketing
communications programs.
Internet
Marketing:
Too many web sites are simply
on-line brochures with some animation as eye candy. Our approach
focuses on creating a web presence that communicates the brand, delivers
tightly honed messages and performs valuable functions that drive customers
through the sales cycle.
Collateral,
Print Advertising,
Direct Marketing & Packaging:
Peter Morgan Marketing delivers advertising, direct marketing and collateral
that consistently delivers
targeted messages in compelling campaigns that deliver
measurable results and return on investment.
Trade Shows,
Events
& Speakerships:
Peter managed Intel's U.S. Trade Show and
Events Marketing Team producing 100+ exhibits, events and experiential
marketing programs annually. Peter increases effectiveness of keynotes
to position company speakers as a credible industry spokespersons maximizing
message breakthrough and pickup through compelling audience experiences.
Multimedia:
Peter is a composer/musician, photographer and marketing
expert with years of producing multimedia and video for sales tools, training and as
keynote content. Peter's
music has been featured in FORTUNE Magazine, on the Smithsonian US tour
and in numerous PBS specials.
Click song titles below to hear samples
of Peter Morgan music from his first two CDs.
Hear samples of all of Peter's music
at petermorgan.com.
